Hi, I'm Joseph Ladd!
ASSOCIATE CREATIVE DIRECTOR, ART | INTEGRATED CAMPAIGNS | SOCIAL-FIRST BRAND STORYTELLING

I’m an Associate Creative Director, Art with nearly a decade of experience building integrated campaigns, content ecosystems, and social-first brand storytelling across digital, experiential, retail media, and traditional channels.
My background spans concept development, production, design systems, and cross-channel execution—allowing me to bridge big-picture creative thinking with hands-on implementation across modern media environments.
Over the last five years, I’ve helped grow Acadia’s creative organization from a social-focused team into a broader integrated production and design function, contributing to new business growth, scalable creative systems, and cross-channel campaign development for brands including TRUBAR, Maggiano’s, Sky Zone, Perkins, and Primo.
Whether leading integrated campaign development, shaping brand systems, or directing large-scale productions, my focus is building creative that is strategically grounded, culturally aware, and designed to scale across today’s fragmented media landscape.
Key Skills
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Creative Direction
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(Integrated + Social-First)
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Campaign & Platform Development
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Brand Strategy & Visual Identity Systems
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Cross-Channel Storytelling (Social, OLV, CTV, OOH)
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Cultural & Performance-Driven Creative Strategy
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Pitch Development & New Business
Management Skills
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Creative Leadership & Vision Setting
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Cross-Functional Team Direction (Strategy, Media, Production)
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Client Leadership & Presentation
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Mentorship & Team Development
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Creative Operations & Workflow Optimization
Software/Tools
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Adobe Creative Suites
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After Effects, Illustrator, InDesign, Premiere, Lightroom, Photoshop
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Figma (Design, Collaboration, etc.)
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Runway / AI Tools (Creat. Develop.)
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Google Workspace
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Asana
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Slack
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CapCut / Social Editing Tools
Technical Skills
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Art Direction (Photo, Video, Design, Experiential)
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On-Set Direction & Production Oversight
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Shot List & Storyboard Development
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Visual Systems & Design Direction
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Graphic & Motion Design
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Prop & Set Styling Direction
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Creative QA & Post-Production Feedback
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AI-Assisted Concepting & Visual Development












