Perkins American Food Co.

I led the creative direction and production for Perkins’ holiday “Drama-Free Feast” campaign, turning a key cultural insight into a social-first idea inspired by the viral “Am I The A**hole?” thread. Partnering with our influencer team, we brought on Love Is Blind’s Taylor and Daniel to riff on holiday AITA moments before revealing how Perkins’ Celebration Meal solves the chaos. Through a content-at-scale production approach, we captured multiple video assets and campaign photography in one shoot, generating strong engagement and buzz for the brand’s new holiday feast.