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Art Direction Across Photo, Video, & Design

Overseeing visual direction for modern consumer brands across platforms.

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Using AI as an Art Direction Tool 

Used to visualize and refine campaign concepts prior to production—informing the final creative across mediums.

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Gen-4_5 Cinematic commercial footage Medium close-up Warm living room interior Deep burgun
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Gen-4_5 Cinematic commercial footage Wide static shot inside a warm, cozy living room Deep

Generation Prompt: Cinematic commercial footage. Wide static shot inside a warm, cozy living room. Deep burgundy tufted sofa. Geometric cream and black area rug. Gallery wall with ornate vintage frames behind sofa. Pleated floor lamp glowing softly on right side. Amber curtains filtering natural window light from the left.A young blonde girl, approximately 7 years old, wearing a sandy beige short-sleeve romper, bounces enthusiastically onto the sofa cushion next to a blonde woman in her early 30s wearing a cream mock-neck knit sweater and light-wash high-rise jeans. The girl lands, immediately props her chin in her hand with an exaggerated bored face, eyes drifting sideways. Mom sits relaxed, slightly distracted, not yet reacting. Camera: Locked tripod. 35mm lens equivalent. Slight rack focus from background to foreground girl after landing. No camera movement. Clean balanced framing. Warm daylight interior. Realistic commercial lighting. Grounded and natural. Tone: Progressive Insurance casual realism. Nothing stylized or cinematic.

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CONTACT

713.828.9453

  • LinkedIn
  • resume

Joseph Ladd

Creative Director, Art
& Social-First Creative Strategist

Inspiring Connection & Foster Belonging

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