Vella Bioscience, Inc, a femtech company dedicated to advancing sexual empowerment for women, aimed to build brand awareness and engagement. Leading a creative team, I directed the development of an inclusive visual strategy that resonates with their audience. Our approach focused on empowering women to prioritize pleasure, incorporating strategic design elements across platforms to enhance brand recognition. The team executed an innovative aesthetic that fosters empowerment and community, using Vella's social media feed to deliver weekly sexual wellness challenges, educational tips, and visually engaging content to build relationships and encourage audience engagement.