Assoc. Creative Director
Creative AOR: Acadia
TRUBAR
Less than a year into Acadia’s second Creative Agency of Record partnership, I’ve co-led the creative vision for TRUBAR — shaping a disruptive, culture-driven brand presence. From national campaigns to product launches, I’ve directed productions, established the brand identity, and delivered a constant stream of integrated creative that connects across every touchpoint — all in just six months.
National Brand Campaign
Launched TRUBAR’s first national creative campaign, positioning the brand as unapologetically bold and culturally relevant.
Flavor & Product Launches
Supported the debut of 3 new flavors and the launch of their TRUBAR Kids line, developing craveable creative assets tailored for each SKU.
Creative Production at Scale
Directed 5 multi-channel productions, producing assets across organic and paid social, OLV, CTV, Meta, display, and programmatic media.
Brand Identity & Systems
Established TRUBAR’s brand identity from the ground up, developing a comprehensive brand book to guide creative direction across channels.
Paid Media Engine
Led the development of hundreds of performance creative assets, fueling always-on paid media campaigns.
Culture-Driven Collab
Currently leading the creative support for a major brand collaboration, expanding TRUBAR’s reach into new audiences and markets.