TRUBAR Brands
Assoc. Creative Director
Creative AOR: Acadia
Less than a year into Acadia’s second Creative Agency of Record partnership, I’ve co-led the creative vision for TRUBAR — shaping a disruptive, culture-driven brand presence. From national campaigns to product launches, I’ve directed productions, established the brand identity, and delivered a constant stream of integrated creative that connects across every touchpoint — all in just six months.
Launched National Brand Campaign
Launched TRUBAR’s first national creative campaign, positioning the brand as unapologetically bold and culturally relevant.
Lead Creative Vision For Multiple Flavor & Product Launches
Supported the debut of 3 new flavors and the launch of their TRUBAR Kids line, developing craveable creative assets tailored for each SKU.
Oversaw Cohesion For Creative Production at Scale
Directed 5 multi-channel productions, producing assets across organic and paid social; OLV/CTV, Meta, display, retail and programmatic.
Re-Branded TRUBAR's Identity For Expansion Plan
Established TRUBAR’s brand identity from the ground up, developing a comprehensive brand book to guide creative direction across channels.
Led Creative Production For Paid Media Engine
Led the development of hundreds of performance creative assets, fueling always-on paid media campaigns.
