As the director my primary focus was on highlighting diversity and togetherness, emphasizing cultural relevance and fostering connections among new homeowners. I led the production, conceptualizing and directing the project to showcase the homes in a relatable and approachable manner. The goal was to capture genuine, imperfect moments that resonate with homeowners, creating lasting memories beyond the aesthetics of the houses. My aim was to convey the essence of real-life experiences, envisioning the memories that would stick with homeowners as they reflect on their time in the houses years down the line – moments that encapsulate the true essence of a lived-in and loved home.